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KODAK BEIJING OLYMPIC SPONSORSHIP PROGRAMME
The brief was to find a graphic look which was exciting, had relevance to Chinese culture and the Olympic Games and could be seen to celebrate Kodak’s transformation into the digital world.
The concept was based on fireworks which are not only full of colour and life, are exciting and celebratory but were also invented in China. Bold graphic interpretation of fireworks were combined with Kodak’s own photographic imagery of Olympic events.
