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GE TORINO WINTER OLYMPIC SPONSORSHIP PROGRAMME
GE required a graphic look to be applied to all elements of their sponsorship of the Winter Olympics.
The brief was to include not only imagery representing the excitement of the Games but also celebrate the attraction of Turin as tourist destination.
The resultant design and photocomposition combined all these elements in a clean, fresh and imactfull way and was used on all elements from invitations and information packs to name badges and display banners.
